Mexico is not only the country where our major production plant in located, but we also share our passion with this country and its culture. Not only as a company but also as an individual, we are convinced that Mexico offers unlimited possibilities and has a large untapped potential. In order for you to benefit from the advantages this country has to offer, we happily answer all your questions anytime and offer you support with our EuRepMex and RavenCluster concept.

Please contact us in case you have questions or need information on the bibliography.


  • Advertising: Mexican consumers orient themselves on the American market. Companies are investing above-average in advertising and marketing to make products known. Without intensive efforts in these areas, entering the Mexican market with new products is considered as very difficult.
  • Age average: 26 years (Comparison: Germany 45.3 years; USA 37.1 years)
  • Age structure: 0-14 years: 28.2 %; 15 – 64 years: 65.2 %; 65 years and older:       6.6 % [2011]
  • Agriculture: Is responsible for 3.8 % of GDP and around 13.6 % of the workforce is employed in agriculture.
  • Agricultural products: Corn, wheat, barley rice, beans, potatoes, coffee, cotton, sugar cane, fruits, tomatoes, livestock breeding, fisheries
  • Airports: Mexico has 1,724 airports.
  • Area: 1,964,375 km² (Comparison: Germany 357,022 km²; USA 9,826,675 km²)
  • Automotive sector: Especially the automotive industry is increasing rapidly and emerges as one of the most important sectors in Mexico. The strong demand in the automotive sector is the main reason for the above-average economic growth rate of 4% in 2012. Mexico is an important production location for the international automotive industry. Nissan, Ford, Honda, Volkswagen, Chrysler, Fiat, General Motors, Mazda and Toyota already have plants in Mexico. Audi and BMW are also planning to set up a plant shortly. Especially the low labor costs and the strategic proximity to the USA are reasons to set up a plant in Mexico. The vehicle production has reached a new record high in January 2013 and 242,855 units had been produced (+19.8 % compared to January 2012). Nowadays Mexico ranks worldwide on place five for automotive export and on place eight for automotive production. Further growth is expected.
  • Aztecs: The Aztecs were the last civilization in central Mexico and adopted many elements of the Toltecs culture. Human sacrifices were a main part of the Aztec religion.


  • Banking system: In the Mexican banking system distinguishes between commercial banks (privately owned) and development banks (state institutions).
    • Central bank (Banco de México): Mexico’s banking system was stable in times of crisis und is characterized by a solid liquidity. In 1994 the central bank received an autonomous status.
  • Beaches: The most beautiful beaches are located in Tulum, Puerto Escondido, Cancun, Playa del Carmen, Cabo San Lucas, Nuevo Vallarta, Akumal, Cozumel und Puerto Aventuras
  • Birth rate: 18.87 per 1,000 inhabitants (Comparison: Germany 8.33 per 1,000 inhabitants; USA 13.7 per 1,000 inhabitants)
  • Budget level: 295.2 billion USD
  • Buses: Public buses are signalled to stop on the side of the road by giving the bus driver a sign with the hand. For long time travels first class buses such as ADO, Futura, ETN or Estrella Blanca are recommended.
  • Business language: Spanish; in addition to Spanish, English is quite widespread as a business language.
  • Business opportunities: Outstanding opportunities are seen in the traditional machinery export as well as in the plastics packaging and automotive sectors. In the long run, the areas alternative energy and environmental technology offer promising business opportunities.


  • Capital city: Mexico City
  • Capital expenditure (net, public and private): 25.1 % of GDP (Comparison: Germany 18.3 % of GDP; USA 15.5 % of GDP) [2011]
  • Climate: The climate is divided into dry and wet season (Dry season lasts from November until May). Hot and dry summers and cold winters are usual in the north (e.g. Monterrey). The tropical south is hot and humid all year long.
  • Compulsory school attendance: From 6 to 14 years
  • Corruption: Corruption is a criminal act and punishable (Corruption committed abroad is also prosecuted in Austria). Unfortunately reality looks different and corruption reaches from the small policeman up to highest political levels.
  • Country code: +52
  • Crude oil export: 1.299 million Barrels per day
  • Crude oil production: 2.934 million Barrels per day
  • Currency: Mexican peso (MXN)
  • Customs: For the import of products the general import tax must be paid. Additionally VAT and for certain products a special tax can occur.


  • Default interest rate for commercial transactions: The default interest rate set by law for commercial transactions is 6 % per year.
  • Dimensions and weight: The metric system is common in Mexico. Examples: length of unit meter [m], mass unit kilogram [kg], force Newton [N], time [s]
  • Dollar: The Mexican peso is strongly tied to the dollar.
  • Drinking water: 96 % of the urban and 87 % of the rural population have access to safe drinking water.
  • Drug war: The drug war is still a present topic in Mexico and also linked to the difficult security situation. Crime scientist Buscaglia estimates that the drug cartels have an annual turnover of over 100 billion USD. This represents almost 10 % of Mexico’s gross domestic product.


  • E-business: An annual turnover of 3.6 billion USD was achieved in 2011. Online shopping is mainly used by the upper income group (around 20 % of the population).
  • Economic growth: Economic growth added up to 4 % of GDP in 2012, mainly due to export.
  • Economic policy: Mexico has a liberal economic system with a relatively low proportion of nationalized industry.
  • Education expenditure: 4.8 % of GDP (Comparison: Germany 4.5 % of GDP; USA 5.5 % of GDP)
  • Electricity: Basically 110 V AC and 60 HZ. In the industry three phases current is common (220 V per phase)
  • Electricity costs: Approximately 0.11 USD per KWH
  • Entry for EU citizens: EU citizens are allowed to remain in Mexico up to 180 days with a tourist visa. By entering the territory it is distinguished between Immigrants and Non-immigrants.
  • Ethnic groups: 60 % Mestizo, 30 % Indigenous, 9 % Europeans
  • EUR1: Due to the free trade agreement between Europe and Mexico the European origin of goods has to be proven by means of EUR1 in order to obtain reduced tariffs.
  • Exchange rate: 1 EUR = 17.04 MXN / 1 USD = 12.74 MXN [accessed 2/8/2013]
  • Exports: 349.7 billion USD (Comparison: Germany 1,415.53 billion USD; USA 1,480.0 billion USD)


  • Fertility rate: 2.3 births per woman (Comparison: Germany 1.41 births per woman; USA 2.06 births per woman)
  • Fetal mortality rate: 8.9 still births per 1,000 live births (Comparison: Germany 3.51 still births per 1,000 live births; USA 6.0 still births per 1,000 live births)
  • Flag: Colors: green, white, red; The Mexican emblem (an eagle with a snake in its beak that is sitting on a cactus) is centered in the white band.
  • Food: Tortillas, mole, tamales, tacos, enchiladas
  • Foreign exchange reserves: Approximately 161 billion USD
  • Foreign reserves: 149.2 billion USD (Comparison: Germany 244.019 billion USD; USA 148 billion USD) [2011]
  • Free trade agreement: Mexico has free trade agreements with 44 different countries (Reduction of United States dependency)


  • Geographic coordinates: 23 00 N, 102 00 W
  • Greeting rituals: Handshakes, hugs and one peck on the cheek are the most common forms of greeting in Mexico.
  • Gross domestic product (GDP, nom.): 1,154 billion USD (Comparison: Germany 3,609 billion USD; USA 15,076 billion USD) [2011]
  • Gross domestic product per capita (nominal): 10,146 USD (Comparison: Germany 40,442 USD; USA 48,328 USD) [2011]
  • Gross domestic product use: Private consumption 65.2 %; public consumption 11.2 %; gross fixed capital formation 24.9 %; external contribution -1.3 %
  • Gross external debt: 209.8 billion USD (Comparison: USA 15.048 billion USD) [2011]
  • Growing niches: Alternative energy, environmental technology, plastic processing


  • Health expenditure (public): 5.9 % of GDP (Comparison: Germany 10.5 % of GDP; USA 17. 9% of GDP)
  • HIV / AIDS adult prevalence rate: 0.3 % (about 220,000 people) (Comparison: Germany 0.1 % (about 67,000 people); USA 0.6 % (about 1.2 million people))


  • IMMEX program: The IMMEX program is an instrument which allows for the export of temporarily imported goods, which are necessary in an industrial process or service destined to the elaboration, transformation or reparation of those goods temporarily imported, to be exempt of the general import tax, the value added tax and in some cases the compensatory quotes. As long as the beneficiary keeps fulfilling both, the requirements that granted the permit in the first place and the obligations acquired by joining the program, the IMMEX effect persists.
  • Imports: 350.84 billion USD (Comparison: Germany 1,197.95 billion USD; USA 2,263 billion USD)
  • Income inequality: Despite the positive economic development, wages are still unbalanced and one out of five Mexicans is considered as poor.
  • Independence: The independence was declared on the 16th of September 1810 and recognized by Spain on the 27th of September 1821.
  • Industry: The manufacturing industry is responsible for around 18.2 % of GDP. Approximately 23.3 % of the workforce is employed in the industry sector.
  • Infant mortality: 12.8 deaths of children, which are younger than one year per 1,000 live births.
  • Infectious diseases: The contagiousness of infectious diseases which are transmitted through food and water, of diarrhea, hepatitis A, typhoid and of dengue fever is assessed as medium.
  • Inflation: 3.25 % (Comparison: Germany 1.7 %; USA 1.6 %) [accessed 1/31/2013]
  • Interest rate: 6.5 %
  • Internet country code: .mx
  • Internet users: 362 per 1,000 inhabitants (Comparison: Germany 830 per 1,000 inhabitants; USA 779 per 1,000 inhabitants)


  • Labor force: 50.01 million people (Comparison: Germany 44.01 million people; USA 154.9 million people)
  • Labor time: The federal labor law provides a maximum working week of 48 hours.
  • Land boundaries: Belize 250 km, Guatemala 962 km, USA 3,141 km
  • Language: 92.7 % speak Spanish, 5.7 % speak an indigenous language.
  • Letter of credit: Foreign transactions should be handled through a letter of credit – especially recommended if you do not know your business partner.
  • Level of education: There are significant differences in the level of education. Only 70% of children complete the first six years of primary school, despite a compulsory school attendance.
  • Life expectancy: Average of 76.66 years (Comparison: Germany 80.19 years; USA 78.49 years)
  • Life expectancy (female): Average of 79.63 years (Comparison: Germany 82.58 years; USA 81.05 years)
  • Life expectancy (male): Average of 73.85 years (Comparison: Germany 77.93 years; USA 76.05 years)
  • Literacy: 86.1 % of the population over 15 years can read and write. (Comparison: Germany 99 %; USA 99 %) [2011]


  • Main export goods: Electrical machinery and equipment, vehicles, mineral fuels, mechanical appliances and parts
  • Main import goods: Electrical machinery and equipment, mechanical appliances and parts, tractors and vehicles, mineral fuels
  • Major cities: Mexico City (19.319 million inhabitants); Guadalajara (4.338 million inhabitants); Monterrey (3.838 million inhabitants); Puebla (2.278 million inhabitants); Tijuana (1.629 million inhabitants)
  • Marriage: 4.9 marriages per 1,000 inhabitants
  • Maya: The Maya came originally from the highland of Guatemala and migrated to Mexico in 1,000 BC. Up until now there are numerous beautiful temple pyramids of the Mayas.
  • Membership in organizations: Latin American Integration Association, UN specialized agencies, WTO, World Bank, the IDB, NAFTA, OAS, OECD, IATA
  • Military: Annual spending about 0.5 % of GDP (Comparison: Germany 1.5 % of GDP; USA 4.06 % of GDP)
  • Military service: General conscription – the selection is made through a lottery system. The military service lasts for 12 months (4 hours per week).
  • Mining industry: Approximately 10.1 % of GDP
  • Minimum wage: The minimum salary depends on the geographical area and can vary between 61.38 and 64.76 pesos / net daily.
  • Mobile phones: 824 per 1,000 inhabitants (Comparison: Germany 1,323 per 1,000 inhabitants; USA 1,059 per 1,000 inhabitants)
  • Mortality rate: 5.7 deaths per 1,000 inhabitants
  • Mortality rate of mothers: 50 deaths per 100,000 live births
  • Mortality men / women: 129.2 male deaths per 100 female deaths
  • Most important trading partners:Import: USA, China, Japan, South Korea, Germany, Canada; Export: USA, Canada, China, Colombia, India, Brazil


  • National anthem: Himno Nacional Mexicano – song/music Francisco Gonzalez BOCANEGAR / Jaime Nuno ROCA
  • National symbol: Golden eagle
  • New borrowings: 3.4 % of GDP (Comparison: Germany 4.1 % of GDP;           USA 10.1 % of GDP) [2011]
  • Newspapers: El Norte, El Universal, La Jornada, Reforma, El Excelsior, Novedades, El Financiero, El Economista


  • Obesity – adult prevalence rate: 23.6 % (Comparison: Germany 12.9 %;         USA 33.9 %)
  • Oil: Dependency on the oil export is about 35 % of the household.


  • Parties: The three largest parties in Mexico are: PRI (Partido Revolucionario Institucional), PAN (Partido Acción Nacional) und PRD (Partido de la Revolución Democrática)
  • Petrol prices at the gas station: USD 0.867 per liter [accessed 2/19/2013]
  • Physician density: 2.893 physicians per 1,000 inhabitants (Comparison: Germany 3.531 physicians per 1,000 inhabitants; USA 2.672 physicians per 1,000 inhabitants)
  • Political system: Mexico has been a democratic, federal republic with a bicameral legislature (House and Senate) since 1867.
  • Polity: Mexico consists of 31 states and a federal district (Distrito Federal).
  • Population: 114.98 million inhabitants (Comparison: Germany 81.306 million inhabitants; USA 313.8474 million inhabitants) [July 2012]
  • Population below the poverty line: 51.3 % (based on the food-oriented definition of poverty)
  • Population density: 57.5 inhabitants per square kilometer (Comparison: Germany 204.5 inhabitants per square kilometer; USA 31.1 inhabitants per square kilometer)
  • Population growth: Approximately 1.086 % (Comparison: Germany -0.2 %;            USA 0.9 %) [2012]
  • Ports - commercial: Mexico has 24 ports. The major commercial port is in Veracruz.
  • President: Enrique Peña Nieto (PRI) [since 12/1/2012]
  • Presumption of innocence: In Mexico someone is considered guilty until proven innocent.
  • Proper name: United States of Mexico (Estados Unidos Mexicanos)
  • Protected territories: 11.1 % of the land area (Comparison: Germany 40.5 % of the land area; USA 12.4 % of the land area)
  • Public debt: 37.5 % of GDP
  • Public holidays 2013:
    • January 1st, 2013– New Year (by law)
    • February 4th, 2013 – Day of the Mexican constitution (by law)
    • March 18th, 2013 – Birth of Benito Juárez (by law)
    • March 28th, 2013 – Holy Thursday (not by law, companies can decide)
    • March 29th, 2013 – Good Friday (not by law, companies can decide)
    • May 1st, 2013 – Labor day (by law)
    • September 16th, 2013 – Mexican independence day (by law)
    • November 18th, 2013 – Mexican revolution (by law)
    • December 1st, 2013 – every six years, to the transmission of the federal executive (by law)
    • December 25th, 2013 – Christmas (by law)
  • Public investment: Approximately 2.7 % of GDP [2012]


  • Rainy season: From May to October
  • Raw materials: Oil, natural gas, zinc, salt, silver, copper, fluorite, mercury, bismuth, antimony, cadmium, manganese, phosphates, uranium
  • Reforms: Reforms are necessary in the areas of taxes, energy, education and labor- and competition law.
  • Relation weddings – divorces: 16 divorces per 100 weddings
  • Relation men – women: 95 men per 100 women
  • Religion: 76.5 % Roman Catholic, 5.2 % Protestant, 18.3 % other denominations
  • Research and Development: Mexico has a really low research rate and spends only 0.37 % of GDP on research and development. (Comparison: Germany 2.5 % of GDP; USA 2.6 % of GDP)
  • Retirement benefits (public spending): 1.3 % of GDP (Comparison: Germany: 11.4 % of GDP; USA 6.0 % of GDP)


  • Security: The security situation in Mexico is difficult. Therefore some simple precautions should be followed:
    • Do not leave objects of value visible in the car
    • Do not take hitchhikers
    • Only drive with looked doors and closed windows at night
    • Avoid to wear expensive jewellery or watches
    • Avoid to get money at ATMs at night
    • Monitor the scan of your credit card
    • Avoid deserted places at night
  • Service sector: Approximately 62.4 % of employees are active in the service sector.
  • State secretary: José Antonio Meade Kuribreña (since December 2012)
  • Suffrage: 18 years
  • Summer / Winter time: The summer time starts in Mexico on the first Sunday in April (one week after Europe) and ends on the last Sunday in October (same day as in Europe). (On the 04/07/2013 at 03:00:00 and on the 10/27/2013 at 01:59:59)
  • Supermarkets: Supermarkets are open from Monday to Sunday.Often promotional booths in the supermarkets are available for (new) products.


  • Taxation:
    • Value added tax (IVA): Generally 16 % - in areas up to 20 km away from the border the sales tax rate is 11 %.
    • Corporate tax (Impuesto Empresarial a Tasa Unica, IETU): The Corporate tax was introduced in 2008, additionally to the income tax. The tax rate is        17.5 %. The tax charge is based on the positive cash flow.
    • Real estate transfer tax (Impuesto sobre Adquisición de Inmuebles): 2 % of the duty of the land (in Monterrey)
    • Real estate tax (Impuesto predial): The percentage of the tax is progressive and cumulative and varies between 0.2 % up to 1 %. The percentage depends on the value of the property.
    • Rate of corporation tax (Tasa del Impuesto sobre la Renta): For legal entities 29 % [since 2013]
    • Special tax (Impuesto especial): Between 25 % - 50 % (e.g. on alcoholic beverages)
    • Withholding tax (Retención a cuenta): The withholding tax is deducted for many reasons. The most common reasons are:
      • i.     10 % for professional services
      • ii.     10 % for real estate leasing
      • iii.     4 % on freight
      • iv.     VAT for professional services, real estate leasing, commissions (2/3 of the tax is redistributed)
  • Taxes and other revenues: 23.2 % of GDP (Comparison: Germany 44.9 % of GDP; USA 15.7 % of GDP)
  • Taxis: To avoid difficulties (robberies, kidnappings...) it is recommended to drive exclusively in authorized taxis (taxi stand, call a taxi). The costs per kilometer lie between 5 – 8 pesos. The starting price per taxi is about 10 pesos. The price varies slightly from state to state. (For a 30 km drive you have to pay about 200 pesos in Monterrey)
  • Tequila: Tequila is Mexico’s national drink and is made out of fermented agave juice in a small region in western Mexico. The alcohol content is between 38 % and 40 %.
  • Tequila crisis: Tequila crisis is the term for Mexico’s peso crisis which took place in 1994/1995. The peso crisis ultimately led to an economic crisis. The government was not able to maintain the fixed peso exchange rate against the US dollar. Foreign investors stayed away and as a result the monetary crisis ended in an economic crisis.
  • Time zone: Central European Time (CET) -7 to -9 hours.
  • Tip: Between 10 % - 15 %
  • Tourism: About 20 million tourists come to Mexico every year. In 2010 the tourist revenue was 12,417 million USD, which is about 1.2 % of GDP.
  • Traffic: Especially in the major cities people have to get used to traffic and traffic jams. Furthermore it has to be taken into account that red traffic lights are often ignored by drivers and pedestrians (especially at night). Therefore it is important to drive carefully as nothing is predictable on Mexico’s roads.
  • Transportation: The domestic transportation by trucks is quite expensive even for European standards. Therefore the delivery of goods to the closest harbor by sea is recommended.


  • Unemployment rate: The official unemployment rate is 4.8 % according to INEGI (the unofficial unemployment rate comes up to 25 % according to estimates) (Comparison: Germany 6.5 %; USA 8.2 %) [2012]
  • Urban population: 77.8 %
  • USA (dependency): Strong dependency on the American market (about 80 % of exports)


  • Vaccinations: There are no compulsory vaccinations if you enter Mexico. (Except: yellow fever if you are coming from an infected area)
  • Vehicles: 191 per 1,000 inhabitants (Comparison: Germany 573.03 per 1,000 inhabitants; USA 439 per 1,000 inhabitants)
  • Vehicle plates: MEX
  • Violent deaths: 12.8 % of the total number of deaths are violent deaths